The next time you fly on a Southwest plane, look around. Every one of those passengers has a story. Each one just as important as any other. We had the chance to tell some of those stories through a :60 cinema spot, a mix of :30s and :15s on TV and online, as well as radio, OOH, and social posts.
These are Southwest's passengers. And these are their stories. *Law & Order DUN DUN sound*
As a way of collecting and telling each of these 175 stories, and show of the interior of Southwest's fancy new planes, we created a responsive mobile and online hub. The hub allows you to stroll through the plane and see the story of the passenger in each of the 175 seats.
Check it out IRL here: 175stories.com