The Google Home is nothing new. But as smart homes get smarter, the people who use them have to get smarter too. That’s where we came in.
Our task was to overhaul Google’s education content on their website, on YouTube, and on their social channels, and give Googlers a crash course in all things Google Home. We worked with four real families to show how the Google Home works and highlight a few interesting ways to use it to make the most of each moment throughout the day.
Now let’s get educated.
New product launches always come with a lot of teasing, a lot of buzz, and a lot of leaks. Like, a LOT of leaks.
By the time the keynote speech starts, everyone already knows what the product is all about. So since people were already talking about the Google Gen 3 products and speculating about the new features, we thought we would join in on the fun.
Leading up to the Google Gen 3 Keynote event, we searched the internet for some of the best and wildest rumors, thought about what those rumors might look like if they were real, and turned it all into teaser content for Google’s social channels.
FInally. The launch that we’ve all been waiting for.
On the day of the keynote event, we created social content to drive viewers to the keynote live stream, and to give real time updates via our social channels, just in case their bosses aren’t as chill about them watching tech events on their work computer like ours are.